Ecommerce Executive

 

I have over 20 years of ecommerce experience across retail, manufacturing, fast moving consumer goods and distribution to help companies bring about digital transformation, by working through their eCommerce operations and strategy including:

 

  • eCommerce channel strategy (B2B, B2C and marketplaces)
  • eCommerce platform selection, utilization and optimization.
  • Customer experience & user experience
  • Merchandising and content strategy and development
  • Marketplace strategy and growth
  • Authorized Internet reseller & pricing policies

 

I’m looking for my next role: leading e-commerce for a manufacturing company or working for an agency partner or services provider in the e-commerce space.

Contact Information

614.561.9771 

dale.edman@gmail.com 

LinkedIn Profile 

Case Studies 

 

eCommerce re-platform, start with the WHY! 

coming soon

Pricing Policies 

How do you sell on Amazon and avoid the race to bottom when pricing your products? 

Strategic Product Information Management

How do you strategically think about your product information to get the most out of your PIM system?


Professional Experience 

  • Mercury Marine - Sr. Director of eCommerce & Customer Experience 
  • Newell Brands - VP of eCommerce
  • Wasserstrom Restaurant Supply - VP of eCommerce 
  • Resource Interactive - Director of Account Strategy 
  • Bath & Body Works - Manager of eCommerce Operations
  • Franklin Covey -- Director of eCommerce

 

Brands I've Worked With

Mercury Libby Merrell
Quicksilver Vollrath Crutchfield
Coleman Cambro President's Choice
Rubbermaid Carlisle LL Bean
Sharpie DSW Bath & Body Works
InkJoy AutoZone Franklin Covey

Key Skills 

  • B2C & B2B e-Commerce Strategy & Execution
  • Amazon Business Development
  • Merchandising & Assortment strategies
  • Analytics Strategy Development
  • UI/UX Leadership
  • Digital Marketing & Advertising
  • Business Transformation

Education 

Bachelor of Science (BS), Economics, History Minor, University of Utah,